Business Innovation through Mapping

The Wisconsin Business Incubation Association (WBIA) specializes in supporting the success of small business start-ups in the region by managing and developing entrepreneurial companies and helping them to survive, grow, and become stable companies that create jobs and strengthen local economies. A screen shot of the editor is seen here

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Mapping Regional Assets

The Challenge: The region in Wisconsin and Illinois, also called the State of Ingenuity (SOI) Region, took a hit in 2008 with the flooding of the Rock River that summer.  This region includes Walworth, Rock, Kenosha, Racine, Winnebago, and Boone Counties.  These counties that surround the Rock River took an economic hit which effected businesses …

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How to use the Customer Prospecting Tool for Business Analyst

How to use the Customer Prospecting Tool for Business Analyst   Customer prospecting allows you to locate regions with ideal demographic characteristics for targeting new customers.  This tool will produce an output layer that will contain demographic data that you define in the Demographic Query dialog box.  This layer will display only the criteria that …

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